Back in time

Dating from the 1970's, this Swiss-made Breitling Wakmann stopwatch exemplifies the kind of longevity that was once commonplace in product design. It’s something we’d like to get back to, so it sits on the desk of Matt Taylor (the founder of Tracksmith) to remind us of that mission.

This timeless timepiece was once the pinnacle of consumer technology and while modern GPS devices feature dozens of additional features, how many will still be going strong in 40 years?

Like this watch, we’re here for the long run.